In the previous post we noted that green paints are often greeted with the same criticisms that the new latex paints received 50 years ago. For some green paints, concerns about durability are valid–too often when manufacturers try to reduce or eliminate carbon-based solvents, which give rise to VOCs, colorfastness and durability suffers. But because Benjamin Moore has developed an entirely new (and proprietary) colorant system that’s water- not carbon-based, performance of our green paints does more than just match our traditional paints, it actually exceeds their capabilities in these areas. Continue reading →