Going Green:

Why Going Green Can Also Mean Better Color & Better Performance

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In the previous post we noted that green paints are often greeted with the same criticisms that the new latex paints received 50 years ago. For some green paints, concerns about durability are valid–too often when manufacturers try to reduce or eliminate carbon-based solvents, which give rise to VOCs, colorfastness and durability suffers. But because Benjamin Moore has developed an entirely new (and proprietary) colorant system that’s water- not carbon-based, performance of our green paints does more than just match our traditional paints, it actually exceeds their capabilities in these areas. Continue reading →

Zero- and Low-VOC Paints: Separating Fact from Fiction

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When latex paints were first introduced 50 years ago they revolutionized the industry, but many skeptical painting contractors swore they would never replace oil-based paints. ‘Not durable enough,’ they complained. ‘Too hard to apply.’ ‘Too…well, different.’ Exactly the same comments are being made about green paints in many quarters. Unfortunately, for many so-called ‘green’ paints put out by our competitors, those criticisms are valid. Some do require multiple coats just to get the same coverage as one or two coats of conventional latex, and they dry fast, so brush strokes can be a problem. Some haven’t proven to be very durable, and require recoating after only a year or two. Worst of all, after they’ve been tinted at the store most aren’t even zero- or low-VOC. Continue reading →